press release
CMT 'Original Films'
A Cinematic CMT
Continuing to Help Strengthen the Brand, Eyeball Creates a Stunning CMT Film Opener.
New York - Viacom's CMT recently launched a movie production division titled CMT Films. Continuing with the strong branding theme of textural rural Americana, Eyeball created a film opener that will shine the light on CMT's new movie venture.
"The concept of a lonely marquee in a field seems to play into the iconic traditions of both the movie industry and the Country Western genre." comments Creative Director Limore Shur. "We felt there was a sort of quiet-pride in the image that carries a certain quality that the CMT brand is known for."
