press release
Expedia 'NFL Travel'
Pack Your Bags, We're Going to the Superbowl!
Eyeball helps Expedia and the NFL create a Winning Team.
NEW YORK January, 2008 - Expedia and the NFL have recently joined forces. eyeball was tasked with making this announcement, and just in time for Super Bowl XLII.
From photo-real 3d, to strong graphics, to hard-hitting football game footage, this spot required a little bit of everything. "We were interested in creating a nice balance between the powerful stadium imagery and bold, playful graphics." says creative director Limore Shur. "Clarity of message is always the primary concern when you are dealing with a cross-promotional piece."
And the message couldn't be any clearer as the info-graphics dominate the spot.
Eyeball delivered a light-hearted yet heavy-hitting promotion combining their strengths of high-end CG and their experience with type as graphic content.
