press release
Cablevision 'Optimum Voice'
A Bold & Graphic Conversation
Eyeball Creates Fun and Capitvating Moving Type for Cablevision's New Promotions.
NEW YORK August, 2007 - Eyeball was recently tasked with creating an all-type spot for Cablevision's Optimum Voice promotion. In what would become the ultimate in 'see & say' promotions, eyeball produced a spot in where the VO conversation is echoed in the graphics.
A conversation between neighbors is captured (including sound FX) and is translated visually through bold moving type. "The reduction of message & typography are definitely two of our strengths. We enjoyed creating a strong, easily retained, playfully-informative piece for Optimum Voice." Comments Creative Director Limore Shur.
"When the guidelines of a piece can be simplified down to the fewest visual elements, the composition and animation truly deliver the message. It's great to step back from the highly-technical aspect of some of our work and focus on the clarity of message."
