press release
Scifi 'Pillsbury' & 'Waterhorse'
The Magic of IF
Eyeball Creates Two Delightful Promotions for the Scifi Channel.
NEW YORK December, 2007 - The Scifi channel has done a great job of linking their identity to the magical word 'IF'. eyeball was tasked with using the 'IF' campaign format for Scifi's advertisers Pillsbury and
the new release 'The Water Horse'.
Eyeball set about creating 2 short promos. 1 highlighting the Pillsbury 'dough-boy' and the other, the creature from the new movie release 'The Water Horse'. Both spots begin with a short physical narrative before transtioning into the product promotion. Staying consistent with their station id's, the 'IF' transforming to the Scifi logo
Creative Director Limore Shur states "Working with the Scifi Channel was alot of fun. This project was an opportunity to continue to push our experience in working with 3D character animation." The challenge became developing the personalities of each character in such a short amount of time. In the end that challenge was met and exceeded with these 2 light-hearted spots.
