press release
Target 'TARGET.COM'
Bubbles, Bubbles, Everywhere.
Eyeball's New Live Action Series Leaves The Viewer Seeing Red.
NEW YORK - Eyeball recently finished a series of 4 promotions for Tartget.com. With a minimalist combination of modern design and retro fashion, these promos are more than memorable.
Director Limore Shur along with Cinematographer Joe Arcidiacono shot the talent on a red set collecting a variety of both intimate and wide shots. Computer generated bubbles were placed in the scenes in post production and filled with featured insert products of Targets choice.
"I had Joe shoot for the incorporation of the bubbles. We used his natural movement of following the invisible bubbles to track in the CG. This is a very different approach than we usually take. We decided to shoot on red and color correct rather than shooting on a green screen. It helped preserve the beauty of the lighting and natural color that would have been compromised by the keying process." comments Director Limore Shur.
The end result comes across as a fun and fashion-forward collection of promos for the retail leader.
