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We did: Branding, Original Music, Sound Design
While working to define the personality of the new HTC Rhyme through sound, we created the melody that became the startup sound for the device.
Verizon’s advertising agency, mcgarrybowen, was tasked with launching the new handset, built to fill the void in Android devices designed specifically for women. The agency called upon our expertise in branded audio and UI design as well as our familiarity with the brands, having recently worked on several audio initiatives for both Verizon and Droid. We then composed and arranged this simple musical mnemonic that hit perfectly on the brand positioning.
Play Startup Sound
Audio List