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JetBlue
In-Flight
Audio
Brand
We did: Strategy, Branding, Original Music, Sound Design
To create the audio identity for jetBlue's entertainment system, we first evaluated the existing customer experience and fashioned a strategic creative brief.
One of our more interesting findings was that different frequencies completely disappear during takeoff and flight time due to cabin noise. To ensure the optimum customer experience, we developed custom EQ settings and unique sonic criteria for all audio assets. We then created a new soundtrack for the in-flight channels and instructional videos. We also cast and recorded fresh voiceover talent as the voice of jetBlue.
Play Branding Montage
Audio List