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VH1
Classic
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We did: Everything
VH1 Classic tasked us with updating and unifying their existing on-air brand aesthetic by creating all new packaging for their themed video blocks.
The project challenged us to find a common thread between many different musical eras while working within VH1 Classic’s existing red, black and white color palette. For each block, we evoked the spirit of the era and genre using relevant cultural references and styles. The three-month production process involved live action shoots with elaborate costumes and specially constructed sets combined with VFX, as well as inspired music from Mark Mothersbaugh’s Mutato Muzika. The resulting videos are playful, exuberant, and as fun to watch as they were to make.
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