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Best Buy
We did: Everything
As one of our first direct clients, Best Buy gave us the confidence to continue to build collaborative approaches with in-house creative teams.
Working together with their internal marketing team, we created over a dozen spots in one year. We were able to understand and evolve their exisiting "blue shirt" concept and developed product and graphics for a half image and half retail campaign. Over the course of the year, the campaign grew the Best Buy business by over 2 billion dollars.
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