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CMJ Music
Marathon
Branding
We did: Branding, Design, Print, Digital
CMJ asked us to craft a new identity with an irreverent, youthful attitude for the 2014 CMJ Music Marathon concert series and conference.

To cater to the trendspotting tastes of its 125,000 attendees and 1300 performing artists, CMJ told us to break some rules and create an edgy design package that would tap into the DIY ethic of the indie music community.

Working within a very tight schedule, we conceived an approach based on the contrast between a clean, modern typeface and colorful, glitchy backgrounds crafted with a combination of analog and digital techniques.

We delivered a new logo, design toolkit, and style guide that was built to empower CMJ art directors to produce all collateral including posters, print ads, badges, and their new app and website.