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Ford
Sync
We did: Design, Animation, Sound Design
Team Detroit asked us to help launch SYNC, the revolutionary voice command technology that provides hands-free control of your devices while driving.
We were tasked with conceptually relating sound waves to the driving experience. During the design phase, our team discovered that a mirrored landscape took on the visual characteristics of a sound wave, allowing us to blend scenic elements without forcing the technology issue. The sense of driving is subtle, almost an afterthought, with the viewer placed in the driver’s seat to fully experience SYNC.
Play Music Lover / Road Warrior / Techie
Audio List