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Synchronoss
Branding
We did: Everything
Synchronoss, a market-leading cloud solutions firm whose customers include AT&T, Vodafone, and Verizon, asked us to brand its new business cloud offering.
Our comprehensive response, which included strategy, a new corporate identity, naming and video production, surfaced Synchronoss’ distinct market position as a firm whose products sustain the demands of modern business and keep pace with ever-evolving technology. We worked to simplify communications around their complex software and imbue the brand with a more friendly, human character.
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For the corporate redesign, we gave Synchronoss a more contemporary feel with a new color palette, typography system and an updated logo. In an effort to unify messaging, we built a unique visual branding system that allowed each of their products to better align with the overarching Synchronoss brand.

In addition to collateral and advertising style guides, we produced, directed and shot two videos to help Synchronoss communicate their new identity, both internally and to their clients.

This work set the stage for strategy, branding, naming and creative for Integrated Life, a new cloud platform solution that enables seamless connectivity between all devices, channels and operating platforms.