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John Lennon
The Bermuda
We did: Digital, Design, Illustration, Editorial, Sound Design
Working closely with Yoko Ono and co-directors Michael Epstein and Mark Thompson, we provided creative direction, design, illustration, sound design, original score, audio mix, live production, animation and editorial for this breakthrough iOS app.

Equal parts documentary, storybook, album and adventure game, "John Lennon: The Bermuda Tapes" draws on Yoko Ono’s immense archive of interviews, photographs, demo tapes and artifacts. Net proceeds from the sales of the app support global nonprofit WhyHunger and its “Imagine There’s No Hunger” campaign to combat childhood hunger and poverty through sustainable agriculture training and feeding programs for children and families.

In response to the challenge of representing such iconic figures as John and Yoko, we devised an artistic direction that would be both recognizable and compellingly new, working diligently for over a year to balance design, interactivity, and a dynamic narrative.

Our creatives laid the groundwork with concept frames for all sections of the app and worked with interactive firm Design I/O to translate the design into programming. In addition to overall sound design and original score our audio team created an exclusive, never-before-heard mix of Lennon’s “I'm Losing You." Above all, we stewarded a creative approach that dissolves the boundaries between genres and media, driving exploration at the intersection of narrative art and consumer tech.
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An Interactive Album Experience

In the app, fans can choose between two complementary paths. The “play” side immerses users in Lennon’s adventurous ocean voyage to Bermuda aboard The Megan Jaye. Upon arrival, the journey continues in various locales including the Forty Thieves Disco where John first heard the B-52s' “Rock Lobster”— the song that convinced him that audiences were ready for his musical collaboration with Yoko and ultimately, the Double Fantasy album.

The second path of the app is the “listen” side, which contains John's original demos recorded in his hotel room in Bermuda. "John Lennon: The Bermuda Tapes" gives fans a remarkable, never-before-heard window into John’s songwriting process. These demo tapes are complemented by visual materials provided by Yoko Ono, including recently unearthed photographs of John and his original hand-written lyric sheets for Double Fantasy.

“John Lennon: The Bermuda Tapes” was featured on iTunes and garnered immediate and widespread media attention. The AP applauded the app, noting that “it opens the door to a potentially potent new creative outlet for musicians and the struggling industry.”

Download the app from iTunes