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HGTV
Rebrand
We did: Everything
Our multi-year rebrand for HGTV was designed to create an intimate emotional connection between the network's audience and the show hosts.
Foregoing the typical network "mondo shoot," we were able to produce a far richer interview package with two weeks of intimate shoots, delivering 30 hours of content and thousands of stills. Our footage challenged the network’s production partners to step up to a new aesthetic—replacing reality TV with a designer’s eye and elevating the brand. The identity package of hundreds elements included a logo revision, network IDs, promos, a footage library, font system and style guide.
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