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USA
The Moment
We did: Live Action Direction, Editorial, Design
To launch USA Network's first foray into reality television with "The Moment,” we were tasked with creating a promo toolkit and live action footage library.
The challenge was to convey the themes of the show without featuring any recognizable talent so we concepted an approach that fed into the mystery with beautifully composed slow motion silhouettes. We directed all live action and worked collaboratively with the client to design toolkit elements and develop a campaign that fit within the overall brand of USA while indicating a new direction for the network in non-fiction.
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