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2K Games
We did: Design, Animation, VFX, Sound Design
Upon release, this was the highest rated game trailer in a focus group—ever. That’s when we realized we had tapped into something different and special.
Our unconventional process began with scripting scenes based around 2K Games’ wishlist of key features to emphasize. We painstakingly rebuilt the entire city and all characters in CG from scratch, creating sequences unique to the trailer with animation techniques that ranged from traditional to motion-capture to match-moving. Our artwork also graced the cover of the game box. After the success of the game launch, we followed up with a second spot to underscore the glowing reviews.
Play Cinematic / Retail / Making Of
Audio List