site stats
We did: Strategy, Design, Live Action Direction, Editorial, Animation
For Amazon’s designer clearance store, we matched the premium aesthetic of the brands they sell with a high-end fashion sensibility.
We focused on enticing consumers’ excitement for accessible trends by capturing the pulsing energy of a runway show and glossy style of a fashion magazine. Planning for the store’s inventory fluctuations was crucial to the success of the campaign concept. To keep ongoing production flowing smoothly, we even developed a system that allowed for late product swaps and last minute promotions.
Audio List