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We did: Design, VFX, Animation
For this urban-focused campaign we set out to define what it means to drive a Jeep, inspired by the importance of the brand in classic hip-hop culture.
We cast the Jeep Rubicon as the protagonist, bumping to the the Fat Boys' beat boxing on a tour of the birthplace of hip-hop. By modeling the Jeep in photo-realistic CG, we were able to stylize animation and camerawork in a way that would have been impossible using photography. The result was a fun, bombastic sequence that creates an immediate visceral connection with the audience.
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