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We did: Strategy, Branding, Original Music, Sound Design
To define the new sound of the Biography Channel, we developed a holistic audio identity including a new mnemonic and theme toolkit.
The challenge was to create a consistent tone for a network that covers everything from paranormal shows to celebrity biographies. Much of the solution was our novel approach to the audio logo which we designed to change mood based on the time of day. For the music package, we carried the brand messaging by selecting an instrument palette and production style that feels clever, insightful, poignant, sophisticated and above all else, real.
Play Audio Rebrand Montage
Audio List