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Bud Light
Super Bowl
To generate awareness for alcohol delivery, Eyeball worked with Bud Light’s eCommerce division to create an entertaining, national digital and local broadcast campaign for the MINIBAR delivery app tied to an NFL Super Bowl sweepstakes.
Recognizing that an event like a Super Bowl party is the perfect opportunity to “order in,” we wrote, directed and produced :15, :30 and :60 second spots starring comedian J.B. Smoove crashing a party (along with MINIBAR) to deliver a “golden can” entry to the Super Bowl.

This hilarious spot drove downloads, encouraged sharing and generated excitement for Bud Light, MINIBAR and the Big Game. Now that’s something we can say cheers to!
Play Bud Light Super Bowl
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