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Comedy
Central
Brand
Evolution
We did: Everything
We played a vital role in guiding the Comedy Central brand from '03-'08, including identity design, animation, live action and audio branding.
Our vision for the brand was to create an energy that was contemporary, boundary-pushing, and always irreverent. Much of the design was inspired by urban street art which allowed us to evolve one of the most consistently surprising identities in cable television. Over the course of about six years we created dozens of IDs, promos, show packages and a brand audio toolkit of over 100 elements.
Play Montage
Audio List