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Groupon
Campaign
We did: Strategy, Design, Print
We developed this integrated brand awareness campaign for Groupon that tested in Chicago, entirely in house from concept to completion.

We started by defining the strategy and media mix that that would deliver on the company's objectives. The resulting campaign blanketed the city with train takeovers, bus shelters, billboards, newspaper, radio and print ads and animated billboards resulting in a positive increase in awareness.

Ever generous with our creative ideas, we developed a multitude of creative options that covered the spectrum from "safe" to really pushing the creative envelope. Inspired by collaboration, we partnered with Groupon's internal team to create television scripts and produced demo spots for focus group testing.