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Kmart
Holiday
We did: Design, Editorial, VFX
In collaboration with DraftFCB Chicago, we produced an extensive TV campaign featuring hundreds of CGI shots for Kmart’s holiday shopping season.
We were tasked with showcasing fifty products across nearly thirty commercials to support weekly door buster deals. Our VFX team wrapped product footage of each item in form-fitting 3D wrapping paper, then animated the unwrapping process with an obsessive attention to detail to preserve reality. Clean type and subtle snowflake effects on the footage give the spots a festive, holiday feel.
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