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Purina
Campaigns
We did: Design, Live Action Direction, Editorial, VFX
We collaborated with AFG to produce and direct this exuberant live action and CGI campaign for Purina’s Busy Bones line of tasty dog treats.
The spots presented a number of unique production challenges. We filmed real dogs interacting with actual bones, requiring us to be flexible and reactive while shooting. All CG elements were created to the real products from the live shoot, with an enormous amount of attention to detail for photo-real texturing. Building off the success of this campaign, we expanded our relationship to include work for other products within their brand, including international end tags for Purina Cat Chow.
Play Busy Bones / Cat Chow
Audio List