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We did: Design, Digital, Experiential, Animation
We brought SAP’s social media analysis to life on Super Bowl Boulevard in Times Square with an experiential installation during the lead up to Super Bowl XLVII.
The leader in business analytics asked us to engage football fans by turning real-time data into a participatory experience. Our team worked around the clock to deliver content and drive traffic via Twitter and Instagram. In addition to the SAP paviliion on Superbowl Boulevard, the week-long event was featured on screens at Metlife Stadium and live on SAP’s website. The hard work paid off, with SAP receiving a 521% increase in online engagement and 512 million earned media impressions.
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