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Target
Liberty
of London
We did: Design, Animation
Target needed to create a high-profile Manhattan pop-up store to launch their Liberty of London collection and we helped execute environmental design.
We partnered with Target and architect David Stark from the inception of the project, beginning with site selection for the store location across from Bryant Park. We were tasked with the design, creation and 3D projection of more than 30 3-minute animated loops, each serving to emphasize the distinct Liberty of London brand. The pop-up store was a huge success. With inventory selling out halfway through the event's run, Target was forced to close two days early.
Play Liberty of London Montage
Audio List