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Eric Schmidt
We did: Live Action Direction
We put a modern spin on a classic 90s television spot for The Economist, replacing Henry Kissinger with Google Executive Chairman Eric Schmidt.
Our spot was part of a larger initiative to motivate readers to take advantage of the diverse content in The Economist and promote its new daily digest app, Espresso. We reimagined the original ad around an updated office trope and conceived the new tagline, “Broaden Your Horizons.” We were honored to direct Eric Schmidt in his acting debut and even more delighted to witness the ad’s success and wide press coverage, landing in The Economists’ Top 5 most popular videos of the year.
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